UX - Cart Abandonment

The Ask

"If a user has items in their cart, and returns to the site, populate a light box reminding them they have items in their cart. Build out the capability to A/B & Multivariate test different copy AND auto-apply coupons (with time limit) as well as test no light box at all. Light box would appear on any page of the site as soon as they return. either a fly out from the side, or a center page lighbox."

Source Links

  • Lightbox Test (A) (B)
  • Slideout Test (A) (B)